MTS retail chain reported a rise in sales of smartphones and tablets in unit shipments in the Volga region of 71% and 258% respectively in the third quarter of 2013 compared to the same period last year. With total sales at retail MTS main growth was in the low-end models of mobile devices costing up to 10 thousand rubles.
In the third quarter of this year in the MTS retail network in the Volga region of smartphones in the total turnover of GSM-devices reached 77%, sales of "smart phones" in quantitative terms for the first time exceeded that of the conventional phones. The maximum increase occurred in the segment of low-priced devices (valued up to 5000 rubles) - three times. In this case, in terms of money growth in smartphone sales amounted to 120%.
Demand for tablets in monetary terms increased by 2.2 times (third quarter 2013 to third quarter 2012). Growth driver gadgets were $ 5 000 - 10 000: throughout the year, thanks to the vendors, the market has formed a new niche of powerful and productive mobile low cost, which in the short term are in high demand among residents of the Volga region. In total sales share of tablet computers has steadily increased since January 2013, the end of the third quarter, it reached 10%.
During the period June-October of this year, the average market price in the Volga region sold in the smartphone market has dropped by 23% and amounted to 6291 rubles. The average price of tablets sold during the same period decreased by 10% - up to 10,014 rubles. Reducing the average price of units sold, according to the company, due to the significant increase in demand for Soup low and medium price segment, worth up to 10 thousand rubles.
According to the company, at present the market of tablet PCs and smart phones is developing dynamically, primarily at the expense of low-cost Android-devices, in particular, three of the four smartphones purchased in the salons of the MTS, work-based operating system Android. The highest sales momentum among the brands in the Volga region showed smartphones MTS - 5.5 times, as compared with the sales in the third quarter of 2012. So, presented in August 2013 MTS 970 smartphone worth 1,890 rubles when the mobile Internet was the leader in sales in Russia during August-September 2013. Also among the top selling smartphone in the Volga region in the third quarter of 2013 the company noted models such as the Nokia Lumia 520, Samsung i8190 Galaxy S3 mini and Samsung I9500 Galaxy S4 16Gb. Rating in the MTS retail network in the Volga region led tablets Apple iPad mini, Samsung Galaxy Tab P5100, Samsung Galaxy Tab P3100, as well as Prestigio MultiPad PMP7170B.
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