The mobile operator MTS announced that for the third quarter 2013 the largest audience of mobile Internet users in Russia - the owners of smartphones, but the intensity of the generation of data traffic they are inferior to subscribers, leaving the network with tablet PCs. The average price of smartphones and tablets in the Russian market has a clear downward trend.
The most common device to access mobile internet in Russia is a smartphone: the results of the third quarter of 2013 about 45% of active mobile Internet users go online using a smartphone, this is the largest audience of mobile Internet access. However, the total data-traffic of smartphones at the end of September 2013 amounted to about 20% - on the intensity of the generation of data traffic "smart phones" are inferior tablet PCs. Members tablet form while a small part of the Russian audience of mobile Internet, but already generate 8% data-traffic in service provider networks, excluding the data transmitted through the network of Wi-Fi, and the average consumption of data-traffic (MboU) tablet users more than three times the MboU owners of smartphones.
For the year (third quarter 2013 to third quarter 2012), the average market price of sold on the Russian market of smartphones declined by 11% and amounted to 9,353 rubles. The average market price of the tablets sold during the same period decreased by 29% to 11,416 rubles. The cheapening of these categories of devices associated with the redistribution of consumer preferences towards Russians price range up to 15 000. Its share in the smartphone sales in the third quarter of 2013 was about 60% in value terms and about 82% - in the piece, the tablet PC market share on this price segment accounted for over 45% of the acquired device in terms of value and 70% - unit shipments.
In general, for the July-September this year in Russia sold 5.5 million smartphones - a 58% increase compared to the same period in 2012. In monetary terms, the smartphone market grew to 51.5 billion rubles, exceeding the third quarter of 2012 by 40%.
The share of smartphones in the total number sold in the Russian mobile phone close to half (47%) - per year (third quarter 2013 to third quarter 2012) expanded its smartphone segment by 17.0 percentage points In monetary terms, the share in total sales of smartphones phones reached 83% - annual growth of 16 percentage points
The Russian market of tablets in the third quarter of 2013 increased by 2.3 times compared to the same period in 2012 to 1.9 million units. In value terms, sales of tablets increased by 1.7 times for the year (third quarter 2013 to third quarter 2012) to 22 billion rubles.
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