الخميس، 3 أكتوبر 2013

Kantar: Windows Phone share in Europe was 9.2%

According to research firm Kantar Worldpanel, Microsoft's managed to significantly increase its presence in the mobile OS market in Europe. Windows Phone operating system has taken a significant place in stranaha such as Britain, Germany, Italy, Spain and France. With the largest distribution was achieved in France, where the share of Windows Phone was 12% in sales over the summer (June-August). In the UK over the same period the proportion of WP in sales was 10.8%. For the first time during the existence of the OS its sales were in the double-digit percentage sales in important markets. reason for success was the aggressive policy of Nokia in the segment of low-medium-priced vehicles. Devices Nokia Lumia 520 and Lumia 620 have proved popular in the age groups 16 to 24 and 35 to 49 years. It is not in all markets sales grew. In Italy, the year before the result has already been achieved in 10.3%, but this year is only 9.5%. However, a major disappointment can serve the Chinese market, where the percentage of sales decreased from 4.7% in 2012 to 2.1% in the quarter. Slight increases were recorded in the U.S. market, where it was possible to play another 0.4% reaching a total of 3% of sales. Overall same picture for the European market is as follows: Android dominates with a share of over 70%, followed by iOS - 16.1% and third Windows Phone - 9.2%. BlackBerry closes the list with 2.4%.

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