The company J'son & Partners Consulting presented the results of research strategies of telecom operators in the field of mobile applications, where it is noted that worldwide cellular operators a decrease in revenues from voice and SMS / MMS. The reason for this is two factors:
competition between operators;
change in the pattern of consumption of communications services subscribers.
Operators seeking to provide high yield, try to play in adjacent markets, and, no doubt, the market for mobile applications and infrastructure pose to one of the priority areas for development.
Mobile Application - this is software designed specifically for mobile devices, smartphones, tablet computers and other mobile devices. They help to solve various applications, from mobile mapping and receive e-mail to highly specialized functions, are designed to make life easier for users of mobile devices, as well as to diversify the uses of these devices to solve the current problems of users.
Experts J'son & Partners Consulting predicts growth in the market for mobile applications. Reducing the rate of growth of the market will not affect the values of its cost. Experts predict J'son & Partners Consulting, market, though the growth rate will slow down, but will grow rapidly.
Experts predict J'son & Partners Consulting, Russian mobile application market will grow more slowly than the Western market in the coming year, and in 2014-2016 the growth rate of the Russian market will be higher than the world.
Mobile operators derive their income from the transfer of voice and non-voice communication or VAS-services. Currently, the market of voice communications in Russia and the world is approaching its saturation, so mobile operators looking to develop additional direction for their subscribers - non-voice services, which are also referred to as VAS, additional mobile services, or simply extras.
The main contribution to the growth in revenues from non-voice business will make the development of the demand for mobile broadband access. By 2016, data revenues reached 217 billion USD at CAGR of 17%. The main driver of the segment is growing demand for smartphones and tablets.
Analysts estimate the company J'son & Partners Consulting Russian market of value added services will grow from 266 billion rubles. in 2013 to 405 billion rubles. in 2016.
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