The company J'son & Partners Consulting presented the findings of the Russian market of mobile operator payments, mobile and SMS-banking, where it estimated in 2012, the turnover of the market for mobile payments amounted to 24.2 billion rubles, an increase of 42.1% compared to the same index in 2011, while the share of mobile payments in the total turnover of payments through the EPS was 1.3%. According to our estimates, in 2018 the market for mobile payments will amount to 122 billion rubles, while the share of mobile payments in the total turnover of payments through the EPS will be 2.8%.
With mobile payments owners of cell phones and tablets can pay for goods and services using both the funds in the account on your mobile device, and bank balances. An estimated J'son & Partners Consulting, in 2013, the largest segment of mobile payments will be the mobile operator charges (38%), while the share of mobile banking will be 32%. According to our estimates, by the end of 2018 the share of mobile banking will drop to 29%.
According to J'son & Partners Consulting, in 2012, the operator of payments amounted to 9.4 billion rubles, with the largest share of 25% of the turnover of operator charges were levied on mobile communication services. In 2013, the turnover of the mobile operator charges will increase by 40%, to 13.1 billion rubles.
The volume of payments made through mobile banking in 2012, amounted to 8,000,000,000 rubles, while the largest share of turnover of payments made through mobile banking remittances (31%). An estimated J'son & Partners Consulting, in 2013, the turnover of payments through mobile banking will grow by 35%, to 10.9 billion rubles.
In 2012, the payments market through SMS-banking has increased by 46% compared to 2011 and amounted to 6.8 billion rubles, while 83% of the turnover amounted to payments for mobile services. An estimated J'son & Partners Consulting, in 2013, the turnover of the mobile operator charges will increase by 54.5%, to 10.4 billion rubles.
Mobile payments - payments made using a mobile terminal within services such as mobile banking, SMS-banking and mobile operator charges.
Mobile banking - a service that allows customers to manage funds using a mobile terminal that allows you to pay for goods and services, and to make transfers from your bank account using your mobile phone. The service is implemented either through SMS-commands (SMS-banking), or with the help of special applications for mobile phones using the Internet to transmit data.
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